Visual content is the current trend in B2B Marketing
The population has developed a high appetite for visual content. This is because of the reduction of concentration spans and the busy lifestyles today. People no longer want to read blocks of text because they are time-consuming. In fact, according to research studies, customers are highly likely to recall visual content than text these days. This means that when you disseminated any piece of information, people are only able to recall 10% of it after three days. However, when you incorporate images into that information, they can recall 65% of it three days later. Also, marketers converge to the fact that visual marketing greatly contributes to engagement and building trust with the audience. This is why when you get free stock photos to design your website, people will remember your business. So it’s a good idea to use high quality, relevant images in your content across all platforms. When making content, make sure it is easy for the eyes and include a lot of white space. Use other visual content, such as videos, audios, graphs, charts, and infographics to fortify your message.
Digital Marketing Trends for 2018 event with Lever Interactive and Google
The explosion of mobile is a notable B2B marketing trend this year
Statistically, over half of the people who search for products and services online use their mobile devices. Therefore, if mobile first concept is not in your marketing strategy, then you’re missing out on 50% of potential customers. According to Google, there are well over 4.5 billion people who use mobile devices in the world. This is a huge market; which is why you should direct a big chunk of your marketing budget to mobile. So if you’re running an online business, make sure your website is optimized for mobile.
The proliferation of new technology and automation will impact the way B2B businesses operate
The digital age has seen the upsurge of technologies and innovations that are supposed to make work easier for marketers and consumers. These technologies and innovations are also meant to beef up existing marketing campaigns. Automation has also seen innovative tools developed to help marketers reach their prospective customers, as well as personalize communications. Old school techniques are increasingly being abolished by businesses today because they are costly in the long run. You must take the time to reevaluate your use of marketing technologies and audit the tools you’re using right now to be able to compete in 2018.
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